Skip to main content

What is Brandwatch Consumer Research?

Introduction to Brandwatch Consumer Research

Updated over a month ago

Brandwatch Consumer Research gives you access to the world’s largest archive of consumer opinions from 100 million online sources and over 1.4 trillion posts.

In addition to our pooled data, we employ proprietary data crawlers allowing fast integration of new data resulting in 496 million new posts at your disposal, every day.

Insights can then be extracted with our powerful analytics tools and advanced AI which help to build a better understanding of markets and consumers.

What-is-BCR.jpeg

Using the platform

The Consumer Research platform allows you to track conversation about brands or topics on social media (X (Twitter), Facebook, blogs, forums, news) and the rest of the web. It can be used, for example, to find mentions of your brand, determine the sentiment surrounding your brand online, find influential conversations, or to track a specific campaign.

Watch this video for a quick introduction:

If you're interested in learning more about the evolution of Brandwatch and how we became the leading player in the Digital Consumer Intelligence space, take 5 minutes to read blog post to give you a broader view of Brandwatch Consumer Research and the history behind its inception.

Now go to Logging-in for the First Time to start your Consumer Research journey.

Did this answer your question?